Helped manage paid social and I produced additional ad creatives by sourcing 3D animators and UGC creators. We even made an ASMR unboxing video. Several ads ran for over a year! I also led Reddit marketing efforts to boost visibility of earned media.
I take products from zero to millions of users.
My skills
I create positive work environments for highly ambitious teams of 10-20. I empower others to do their best work and not hate their job.
While I never studied computer science, I now ship code to production that is used by hundreds of thousands of users. I built this here site & ship features at my current role every week!
I'm currently launching & maintaining marketing agents that actually yield new user growth. Menial or repetitive tasks get automated so humans can focus on big potato stuff.
Do I even have to explain? Look how beautiful and clean this portfolio page is. I've also gotten a lot better since I made this.
I have personally spent over $125m USD of client's advertising budgets on Meta & TikTok ads between 2016 and 2025. This was across patented hardware, mobile apps, and direct-to-consumer products. *2026 numbers omitted due to NDAs.
The journey so far
2015 — Now- Apr 2026 — Present
Chief Marketing Officer - Stealth Startup
Currently leading growth at a post-revenue AI consumer software startup.
Vancouver, CanadaRemote
- Sep 2025 — Jan 2026
Fractional CMO - Byborg Enterprises
Led the marketing team at a subsidiary of Byborg Enterprises.
LuxembourgRemote
- Jan 2016 — Sep 2025
Growth hacker
Freelancer turned agency owner turned fractional executive & advisor for 8- and 9-figure direct-to-consumer brands & tech startups.
- 2015



